Vitamin C

Vitamin C as a powerful anti-aging component.

Reduces pigmentation and wrinkles
Firms the skin
Combats skin aging
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Let's face it, there are a lot of serums out there. But what if you only have room for one in your makeup bag? Dermatologists and skin experts say a vitamin C serum is indispensable, simply because it really works. Well-formulated products with vitamin C will keep your skin looking younger for longer, whether you're 27 or 72. Considering adding it to your skincare routine? Here's what you need to know:

What does Vitamin C do for your skin?

That vitamin C, also known as ascorbic acid, is important in your diet is not news. But did you know it's also essential for your skin? The right vitamin C reduces pigmentation and wrinkles, makes your skin glow, and combats loss of firmness from skin aging and sun damage. It works to stimulate circulation, strengthen the complexion of the skin and stimulate the production of collagen (connective tissue).

What does collagen do and why do you need it?

Collagen is like the glue that holds our body together. It is found in our skin, bones, muscles, cartilage, ligaments, hair, nails - in short, in almost every tissue in our bodies. Collagen makes for a fuller and brighter skin and combats skin aging. Did you know that from your late twenties onwards you lose about 1% of collagen per year? It is therefore important to give collagen production a helping hand. An extra dose now and then can't hurt.

Skin type

Virtually every skin type can benefit from a daily dose of vitamin C. The brightening, firming, smoothing and nourishing effects of this powerful antioxidant make your skin noticeably brighter after just a few uses. Whether you have oily or dry skin or just want to maintain the beautiful complexion you already have, adding vitamin C to your routine will give you both immediate and long-lasting results.

Vitamin C in serum form

You don't need more skin care, you just need the right serum routine. Serums are the most effective skin care step. Think of them as your skin's daily dose of vitamins.

Routinely's Golden Vitamin C serum is a pure and effective vitamin C serum for your face. This serum is also suitable for even the most sensitive skin, all while being stronger than most vitamin C serums on the market. This is a bit of a technical story but that has to do with the delivery system of the molecules of this serum. Only 0.5% ascorbic acid is needed because it is delivered deep into the skin in a protective manner without oxidizing. Whereas many vitamin C products on the market oxidize before your skin can absorb them. We are secretly quite proud of ours, as you might understand ;-) You can buy it here.


1. Vitamin C
Ascorbic acid is the most active and most researched form of vitamin C, which is why it plays the leading role in our formula.

2. Glutathione + gold molecule.
This innovative combination allows the pure ascorbic acid to penetrate deeper into the skin while maintaining its powerful action. This makes it an effective vitamin C serum that is also suitable for sensitive skin.

How to use.

Every morning and evening, after cleansing your skin and before applying a moisturizer.
Squeeze the pipette and drop 2-3 drops into your palm, onto your fingertips or directly onto your cleansed face and neck. For optimal hygiene, the tip of the pipette should never come in contact with your face or hands. Gently massage or pat the liquid into your skin. Wait until the serum is fully absorbed and then use a moisturizer to make sure your skin is retaining all the good stuff.

Happy to help

If you have a question, if you can't find your way, if you want to talk to someone: let us know, we are happy to help. Ask your question via WhatsApp, call us, email us,